TACOS RAMIRO Y MACARIO
CASE STUDY
Type: Restaurant
Location: Hardstrasse 9, 8004 Zürich, Switzerland
Niche: Authentic Mexican
Before:
Low following on social media, unstructured feed containing
low-quality content. Accounts were managed informally without a strategy.
KEY METRICS
In the first 6 months
270%
Follower increase on instagram
106k
Tiktok views in one month
Engagement rate increased by
+755% (Jan → Apr)
82%
Swiss
audience
Profile visits
1,544 → 3,434
Link Taps
121 → 1,036
+754.5%
Monthly Views
(873 → 21.9k)
The Challenge
-
No social growth for years; limited time/budget; needed clients fast.
-
Unaware of social’s power due to past stagnation; relied on WOM & Google reviews.
-
No clear social menu with photos/prices; 0 visibility and no strategy.
Our Strategy
Awareness & Conversion via storytelling
Content Creation
4–6 videos/month via monthly shoot; trend + educational + product-focused; editing included.
Influencer Marketing
Influencer marketing: Zurich micro/mid foodies; barter-only on IG & TikTok.
Profile Optimizations
Profile optimization (menu link, name, bio, highlights, profile pic; cleanup).
Branding
Branding: gold/black/white; USP = handmade tortilla process; couple story (Miguel & Sara).
Social Media
Management
≥1 post/week; 3–4 stories/day; hashtags; strong CTAs.
Community
Management
30 min/day engagement; UGC reposts; local foodie interactions.
Menu
Mobile-friendly menu highlight on IG
(photos + prices)
Geo Targeting
Zurich creators; Zurich in captions, hashtags, bios; consistent location tag.
Analytics
Monthly performance report + iterative strategy.
RESULTS
(in first few months)
VIEWS IMPROVEMENTS
(VIEWS)
Accounts were previously managed informally without strategy. Structured content, influencer collaborations, and conversion-oriented optimization were introduced from April onward.
ENGAGEMENT GROWTH
Month-over-month increase in Instagram profile visits and link taps, reflecting rising engagement and strengthened conversion pathways after strategic social media optimization
CONVERSIONS AND REVENUE GROWTH
Estimated conversions and attributed revenue increase following the introduction of our structured social media and influencer strategy:
CONVERSIONS:
REVENUE:
Influencer Collabs
Multiple viral
videos in
6 months!
@jas.decker
46,8k
1,221
981
52
@zurich.unfiltered
47.5k
811
12
948
@surviving.switzerland
83.7k
2,110
300
1,862
VIRAL VIDEOS and Influencer Collabs
10+
Viral Influencer
Collabs
